Friday 20 September 2013

If you’ve been on a rattling journey on an Indian three wheeler in the early 50’s you’d know the difference between the blissful travel passengers have experienced over the turn of the millennium. Autos rides have become the smoothest you can think of and no longer do these little black and yellow three wheeled cabs topple over. Auto is also is a sans serif typeface which has three different models of italics, each with its own flavour.The complete font family consists of 3 x 24 fonts: Auto 1, whose italic is straightforward and restrained; Auto 2, is more of a personal and friendly italic; and Auto 3 with almost upright italics, with strategically placed serifs, loops and swashes. With its three italics, Auto creates a new typographic palette, allowing the user to experiment with unknown typographic and linguistic possibilities. Also, because of its four weights and the three different figure styles, it’s a vehicle equipped for many roads of typography. Take an auto ride, and let this typeface carry you to business or leisure.

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